Online ads can also be found on IGN.com, Gamespot.com, ESPN.com and Maxim.com. Additionally, Sony plans to send promotional materials through direct mail. Later this week, Sony will be launching a new "Dude, Get Your Own" website, which will go into further detail about PSP's capabilities. (Hopefully, they'll create a new educational video, unlike the one featured here.)
This aggressive stance from Sony is certainly appreciated. There are too many myths about our handheld that must be dispelled: hopefully, this advertising campaign will make others experience the system and join the PSP Fanboy ranks.