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Dude, Get Your Own campaign expands to television


Sony has unveiled more details on its ambitious "Dude, Get Your Own" advertising campaign for PSP. The promotion will focus on PSP's ability to play games and multimedia and should proudly showcase PSP's new, lower price. According to Sony, a television commercial will be airing now through the end of May on a variety of shows targeted specifically to teens. PSP fans will want to tune in to shows such as King of the Hill (FOX), South Park (Comedy Central), Adult Swim (Cartoon Network), the NBA Playoffs (TNT), Saturday Night Live (NBC), and WWE Smackdown (CW) to catch the new ads.

Online ads can also be found on IGN.com, Gamespot.com, ESPN.com and Maxim.com. Additionally, Sony plans to send promotional materials through direct mail. Later this week, Sony will be launching a new "Dude, Get Your Own" website, which will go into further detail about PSP's capabilities. (Hopefully, they'll create a new educational video, unlike the one featured here.)

This aggressive stance from Sony is certainly appreciated. There are too many myths about our handheld that must be dispelled: hopefully, this advertising campaign will make others experience the system and join the PSP Fanboy ranks.

Load times quantified by GameSpot


Gamespot recently wrote an impressive feature on load times for the three dominant handheld platforms on the market. They wanted to see how long it took for a game to become playable from a completely powered-down system (no standby mode, which is available on both the DS and PSP). Here are some interesting facts from the write-up:
  • The three quickest loading games were Astonishia Story, Gradius Collection and Lumines. They took up to 55 seconds to load.
  • The longest loading game is (unsurprisingly) WWE Smackdown!: more than four minutes for that game.
  • Games with the highest ratings on GameSpot had the shortest load times. Joystiq asks "Does this show that reviewers appreciate short load times, or just that better games tend to be designed to load faster?" I'd say both hold true, but as games like GTA and Daxter show, developers that care about the PSP know how to get around load times.
  • The average load time for cartridge-based DS? 24.5 seconds. The average load time for UMD-based PSP? 103.4 seconds.
This shouldn't be surprising to any PSP owner, but it's fascinating to see the numbers. I hate load times a whole lot, and I will avoid games that have insanely high loads. That being said, I don't see one minute loads to be too bad at all. What about you? What do you think about load times?

[Via Joystiq]




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