Sony has unveiled more details on its ambitious "Dude, Get Your Own" advertising campaign for PSP. The promotion will focus on PSP's ability to play games and multimedia and should proudly showcase PSP's new, lower price. According to Sony, a television commercial will be airing now through the end of May on a variety of shows targeted specifically to teens. PSP fans will want to tune in to shows such as King of the Hill (FOX), South Park (Comedy Central), Adult Swim (Cartoon Network), the NBA Playoffs (TNT), Saturday Night Live (NBC), and WWE Smackdown (CW) to catch the new ads.

Online ads can also be found on IGN.com, Gamespot.com, ESPN.com and Maxim.com. Additionally, Sony plans to send promotional materials through direct mail. Later this week, Sony will be launching a new "Dude, Get Your Own" website, which will go into further detail about PSP's capabilities. (Hopefully, they'll create a new educational video, unlike the one featured here.)

This aggressive stance from Sony is certainly appreciated. There are too many myths about our handheld that must be dispelled: hopefully, this advertising campaign will make others experience the system and join the PSP Fanboy ranks.

Saturday Night Live cast member Jason Sudekis recently had a chat with Yahoo! about video games on the set of the show. Surprisingly, the PSP handheld seems to be the system for the writers and staff of the show. "They all have PSPs there running around Liberty City Stories or playing 18 holes on Hot Shots Golf. Now that PSP is out everyone can play the same game in the same room and you don't have to have a TV."

It appears that his favorite games on the handheld come mostly from Sony's excellent launch with the system: Burnout Legends, Twisted Metal Head-On, and Hot Shot Golf. His top game on the PSP is Lumines (great choice, my man!).

Those of you that are interested in joining the SNL cast one day better start getting your PSPs revved up.