ASA rules UK PSP ads inoffensive
Posted Jun 21st 2006 7:00PM by David Hinkle
Filed under: News
Remember that
UK ad campaign that caused all that controversy? Well, it turns out the ASA deemed the ads inoffensive, the brainchild of
TBWA London. Turns out the 45 complaints weren't enough to cause any retribution against the tongue-in-cheek advertising campaign. The phrases, which include the pictured "Your girlfriend's white bits here" and "Take a running leap," caused a bit of controversy, especially with the latter being located near subway rails. Sony voluntarily took down the subway rails poster, which is likely to remain viewless, but can have a field day with the rest now.
How do you fine readers feel about this verdict?
[Via
Joystiq]
Tags: ad, campaign, playstation, portable, psp, sony, uk
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Reader Comments (Page 1 of 1)
6-22-2006 @ 7:03AM
TeCHZ said...
"Your girlfriend's white bits here"... i still don't get it
Reply
6-22-2006 @ 12:45PM
Gary said...
Underwear dude
Reply
6-22-2006 @ 1:16PM
Jamie said...
But it's still not funny, or even relevant to anything.
Reply
6-22-2006 @ 6:06PM
teradome said...
Well, "white bits" I assumed to be body parts that don't normally see sun (crazy Brits), and if you look at the bottom of the ad, the XMB menu from the PSP is shown with the Photo icon highlighted.
So it's relevant, but it could just as easily be talking about a wallet photo insert. Still sucks.
Reply
6-24-2006 @ 10:41AM
Gary said...
Indeed It Does. I Never Found Any Of The Adverts Funny, Nor Did Any Of Them Make Me Want A PSP Anymore Than I Already Did.
Reply