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SCEA: PSP is the "gateway drug" to consoles

Speaking today in New York, SCEA senior marketing manager John Koller described the PSP as a gateway drug to the world of harder console narcotics like crystal PS3. He explained that the PSP has changed the way people look upon handheld gaming and that "the PSP is a very high growth, high margin business and something that is a very good product for [Sony]."

Koller said that the PSP "parlays well into our broader hardware business" as Sony has noticed an emerging trend with PSP consumers who've never bought a console before. They're suddenly opting for PS3s as they move along the adoption curve. Analyst Michael Pachter, who was also in NYC, compares the PSP's successes to that of the uber-successful GBA: "If you look at sell-through for PSP, at a much higher price point, it is about six months behind the adoption curve of the Game Boy Advance which averaged about US$80 cheaper. That's ... the original Game Boy Advance that had no competition. So, people 'dis' the PSP, but the business is pretty solid."



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