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Posts with tag peter dille

Sony CES keynote reveals PSP importance

Did you know that Sony launched a new system in 2006? Yeah, I know. Crazy. Sony's hyping up the PLAYSTATION 3 machine, but it's nice to know that the PSP will not be ignored in 2007. In fact, the PSP continues to be an integral part of Sony's plan for world domination. Peter Dille teased PSP fans with the following tidbits:
  • PSP has sold over 20 million units worldwide. This ain't no Game Gear, folks.
  • Remote Play hype: "So if you want to access Spider-Man the Movie in Milan from your PS3 in Milwauke... it's possible."
  • Expanded "online community" for PSP (pictured).
  • Portable gaming is increasingly important to the consumer: Sony obviously wants a large cut of the market.
Feel free to read Engadget's continuing coverage of CES, or check out GameSpot's archival video of Dille's keynote.

Sony marketing asks you to "Find Me"

I've been looking for days to find a direct-feed version of Sony's new commercial, entitled "Find Me." Unfortunately, I couldn't. "Find Me" is part of Sony's newly revamped PSP marketing plan. It tells the touching story of a man who must find a girl through a Memory Stick loaded with clues in photo and video form. A hard-to-get girl that plays with a PSP must be worth the effort of running around the city. The ad can be seen on shows like Family Guy, The Daily Show, and Sports Center.

"The PSP system has already been established as a popular gaming handheld, but it was designed to do so much more -- from playing music and videos to sharing photos and accessing the Internet," said Peter Dille, senior vice president of marketing, SCEA. "These marketing initiatives deliver the broader PSP brand message and offer PSP owners the entertainment experience they're thirsting for from a content perspective."

[Via GameDaily]

3.0 manual online; confirms PS3 necessary for downloadable games!

Our reader Matt T. sent in a very hot tip. It appears that the online manual for PSP version 3.0 is up and running. Thankfully, it doesn't have any features removed. However, it confirms our fears that a PS3 is necessary to download games to the PSP. Here's the proof:

"Play PLAYSTATION®Network titles downloaded from (PLAYSTATION®Store). A PLAYSTATION®3 system is required to use this feature."

What??? Didn't Peter Dille confirm that you didn't need a PS3 to download games to the system? Sony's got a lot of explaining to do...

Peter Dille calls DS for kids in Engadget interview

Dave Karraker isn't the only Sony executive to face the mic in the past day. Our sister site, Engadget, went face to face against Peter Dille, about PLAYSTATION 3 and PSP. Just like Karraker, Dille says that the PSP does not compete directly with the DS:
We're not focused on competing with the DS head to head against the consumer they're going after. If we were, you'd see a very different top-down strategy. You'd see a very different technology that would deliver to games geared towards kids. Which is for the most part what they're doing. And so when people talk about how we're doing vis-a-vis the Nintendo DS, again, it's not the whole story. We're selling a device to guys our age, who are using it to play games, to play movies, to access video on the net, music, etc. And it's a very different product than Nintendo DS... You can look at the software that they sell. All their licensed kid stuff. So, what we're doing with the PlayStation Portable is really establishing a new marketplace, and establishing, frankly, a new beachhead. And that takes time. Having said that, it's the fastest selling platform we've launched to date. We're up to 20 million units worldwide, and that's off to a great start. So, we just need to sort of set people's expectations based on what we're trying to do, not compete against a kid machine.
Ouch. Calling the Nintendo DS exclusively a kid's machine sounds like something a fanboy would do. Didn't Mr. Dille get the memo? The DS is for old people too! Regardless, he makes a very good point about how the DS and PSP are targetting different consumers: they are different devices, and there's no need to directly compare the two. It's similar to how Nintendo keeps saying the Wii doesn't compete with PLAYSTATION 3: they focus on different markets, and do very different things.

Other highlights of the interview include Dille apologizing about how they didn't focus the UMD's library correctly (but they still plan on trying to expand the UMD market. Uh...). Check out the rest of the interview at Engadget to see Dille avoid some crucial PS3 info, and fail to apologize for Kutargai's insanity.

Don't worry: you don't need a PS3 to download PSone games

Sony's Gamer's Day revealed some interesting info about the exciting PSP-PS3 connectivity. But, we were left pondering whether or not we'd need a PS3 to download PSone games to our handhelds. It would be a little silly if Sony tried to force us to buy a $500+ piece of hardware simply to download games, and thankfully, Sony hasn't gone completely mad as we've feared. GameDaily interviewed everyone's pal, Peter Dille, and he confirmed that you do not need a PS3 in order to download PSone games to your PSP:

BIZ: I know you guys have previously talked about a PSP emulation service where PS1 titles would be downloaded directly to the PSP (for example, if someone didn't own a PS3). This new PS3 download service of PS1 titles, which involves transferring to the PSP, is not going to replace the previous PSP emulation plan is it?

PD: You are correct. We'll still have that. We have the PSP downloads site now, and you're right; these PS1 games will be available either from the PSP downloads site directly, so you don't need a PS3 to get them or if you do happen to be one of the lucky guys that gets a PS3, you can download the games to your PS3 hard drive and then slide it over to your PSP. Both services will be up and running.

Whew! That's good to hear. I'm going to pick up a PLAYSTATION 3 one of these days, but I'm sure many of you are very relieved to hear this confirmation.

[Via Gamespot]

Interview with Peter Dille [Update 1 - Now with Medal of Honor]

Tech File has an interesting, but not too revealing, interview with Peter Dille, senior vice present of marketing at SCEA. Surprisingly, it's about the PSP (and not the impending PS3). Dille tactfully answered the hardballed questions. On the state of UMD movies, it appears that Sony's not giving up yet. He says: "We are committed to helping the studios better understand our product and our consumer, and will continue to educate them as we evolve and enhance the functionality of the PSP." Apparently, it's the studios' fault for not understanding what consumers want. I'd have to agree: Hitch, anyone? (note: Hitch was released by Columbia, owned by Sony Pictures.)

When asked about third party support and getting original games for the PSP, Dille had this to say: "Smart third parties also recognize the great success achieved with games tailored from the ground up for the PSP." Yes, smart publishers understand that we don't want ports. Hopefully, the industry is getting smarter. Finally, on why the DS is getting all the love these days, Dille had this to say: "One key finding in our market research is that many consumers don't understand everything the PSP can do. So starting this summer, we're embarking on a major marketing campaign to educate consumers about the multi-functionality of the PSP beyond gaming." I know that I'm intrigued by what this marketing campaign is going to look like, so stay tuned.

Feel free to read more of Dille's wise words here.

[Update 1: Those of you that have better reading skills than I do have noticed that Dille announced a PSP version of Medal of Honor. For some reason, I just assumed that we already were getting one.]

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