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Sony follows Nintendo's steps and starts targeting moms


The Wii has been a huge hit at my house over Thanksgiving. Even my mom loved Wii Sports, and is thinking about buying a system for herself. Absolutely mind-boggling. Sony is eager to capitalize on the burgeoning gaming mom market, and has expanded their newly revitalized advertising campaign to less traditional media sources. A quick visit to marthastewart.com (pictured above) will reveal ads for the PSP with a tagline "Sugarplums aren't the only things dancing in their heads." Whatever that means. This campaign will also run on parenting.com and AOL's Parenting channel.

The new campaign is "fairly unique for us," said John Koller, senior marketing manager. Sony plans on going for a more organic advertising approach, avoiding the very teen-oriented animation that defined the PSP's first year and a half. Finally!

[Via Ad Week]



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