Posts tagged Dude at PSP Fanboy

Posts with tag dude

All the "Dude, Get Your Own" ads for download

Posted May 8th 2007 3:15PM by Andrew Yoon
Filed under: Downloads, Video

You've seen one ... now see them all! All seven of the "Dude, Get Your Own" ads are now available for download. They all take place in an airplane with an annoying passenger from hell. Check them out:

Air Hair - Watch | Download for PSP
Belt Check - Watch | Download for PSP
Cheat Code - Watch
Departure - Watch | Download for PSP
Hotel Homies - Watch | Download for PSP
Movie Killer - Watch | Download for PSP
Potty Humor - Watch | Download for PSP

New PSP commercial takes to the skies

Posted May 7th 2007 8:30PM by Andrew Yoon
Filed under: News, Video

Sony's "Dude, Get Your Own" campaign is finally in full swing. The first of the ads to appear on prime time TV involves an overzealous passenger on an airplane completely entranced by his neighbor's PSP. What follows is 45 seconds of pure annoyance. While it gets the point across, this kind of advertising still feels immature: it fails to showcase the PSP's true capabilities, and doesn't seem to target a different audience than their previous ads.

Who thought the urinal ad was better?

[Via Adweek]

Sony tells teens: "Dude, get your own PSP"

Posted Apr 4th 2007 8:30PM by Andrew Yoon
Filed under: News

Is the "love at first sight" ad a part of Sony's new marketing campaign? We're not sure, as Sony hasn't responded to our e-mails yet. As reported earlier, we do know that Sony's finally changing their approach in targeting the teen segment. Thankfully, this means we won't see a repeat of the "All I Want for Xmas" debacle. John Koller told GameLife: "That campaign clearly did not work." It was an attempt to "identify ways of speaking and marketing to that 13-17 year-old consumer. It was an effort to be able to target that individual in a more quiet manner and not go out and promote it and have it be something that was found. The way it was done is not correct ... In the future, we'll be more clear and transparent to the consumer."

Their new slogan will be "Dude, get your own PSP." They will try to focus on the portability of the system--a draw that appeals very strongly to the teen crowd. "The teens that are doing this value the ability to utilize the portability," Koller explains. "I can play it upstairs while my parents are watching the TV downstairs."

Free use of T-Mobile Hotspots was just the first step in capturing the teen market. PSP's firmware will be regularly updated with unnamed features that will specifically cater to the teen market. Something related to PSP's porn functionality, maybe?

[Via Joystiq]

Trophies: MotorStorm: Pacific Rift Welcome to Tokyo Game Show! Trophies: Tom Clancy's EndWar	Tips for new Death Knights from a fellow tank, part 2 Holy and Protection buffs incoming for Paladins When is it fair for classes to share?
Ask X3F: Cheevoholic edition Tune into Saints Row 2's radio soundtrack Eight Deadly Sins of Gears 2's Horde mode	Disaster: Day of Orange Jumpsuits Animal Crossing: City Folk in Creepy Mii Masks Platinum working toward HappyESRB with MadWorld
A look at Chrono Trigger's new stuff Show and Tell: Epic Rune Factory 2 preorder bonus is nuts	Welcome to Tokyo Game Show! What Sony's John Koller thinks about the DSi Two new Dissidia vids teach us how to fight
Strong hint of EndWar coming to the PC More changes in the latest top 10 best selling PC games list New head for EA Sims label announced	Boo Weekley on 'The Tonight Show' John Daly Comes Up With Another Fail-safe Plan, European Tour in 2009 Golf's Winners and Losers of 2008

All the "Dude, Get Your Own" ads for download

New PSP commercial takes to the skies

Sony tells teens: "Dude, get your own PSP"

RESOURCES

RSS NEWSFEEDS

Featured Galleries

Most Commented On (14 days)

Recent Comments

All the "Dude, Get Your Own" ads for download

New PSP commercial takes to the skies

Sony tells teens: "Dude, get your own PSP"

RESOURCES

RSS NEWSFEEDS

Featured Galleries

Most Commented On (14 days)

Recent Comments

Weblogs, Inc. Network