Want to be a "chick magnet" in Tokyo? Why not pick up Monster Hunter Portable 2nd G? This ad from PlayStation shows fashionable Japanese females getting together for an Ad-Hoc game of the popular PSP exclusive. Don't you wish you could join them? (Also, why does a game as successful as Monster Hunter need to advertise?)
Will Sega's Phantasy Star Portable be able to take on Capcom's Monster Hunter Portable 2nd G? The two games are targeting very similar markets: social RPG games on the PSP. This new ad released in Japan highlights the community aspects of Phantasy Star Portable, but misses what we would've focused on: its acronym. Clearly, PSP is MEANT for the PSP. This is gaming destiny!
We don't think an ad like that would've been too dramatic for Japanese tastes ...
It makes sense that God of War would warrant such an epic ad. This is easily the biggest release on PSP to date, and SCEA is doing it justice with a pretty awesome looking TV spot. Narrated by Linda Hunt, this ad should do a good job of targeting the fans of God of War on PS2. We hear they come in the millions. We can't wait to see what the sales charts for PSP look like at the end of the month. Will gamers make the plunge? Or, will they wait for the incredibly sexy PSP bundle, due this summer?
Ever wanted to know what echochrome would look like in the real world? It would be scary. Here's the Japanese advertisement for the only-in-Japan PSP game. Notice how it's being advertised on the new, sexy minty green PSP? Nice.
Most RPGs in Japan come with some super-sweet, super-catchy J-pop song. Square Enix's upcoming Star Ocean: The Second Evolution is no different. The all-girl band Scandal performs the theme song to this upcoming game with their number, "Start." Check it out.
The oh-so-lovable Patapon are invading Japan. Will Japanese gamers understand the game through the simple message of this 15 second ad? (We hope so! Early sales indicate the title is performing quite sluggishly.) But, what will America have to do in order for such a quirky, inventive game to get the attention it deserves?
People keep telling us that there are these strange creatures called "girls." Supposedly, they shy away from the things we love, like games and violence. Not so, says Patapon. Sony is targeting their Japanese ads towards the finer half of our species, most likely trying to recreate the success that LocoRoco had with the traditionally non-gamer market. We think the combination of cute cuddly creatures and horrifying war violence will really target a more feminine taste.
Aren't Japanese commercials the best? This new 15 second spot from SCEI features a helpless Santa Claus, burdened by the weight of such heavy gifts. Thankfully, his reindeer's there to suggest the brand new red PSP-2000 system for the holidays. That cheered Santa up! In fact, if one of our readers donated a red system to us, we wouldn't mind ...
"Using Michael Strahan in the title spot helps us convey the message that PSP is one of the most aspirational entertainment devices out there," said Peter Dille, senior vice president, marketing and PLAYSTATION(R)Network, SCEA. "We know that celebrities and athletes are on the road a lot and travel with their PSPs. Michael and a number of his teammates are big fans of PSP so it was a natural tie-in to include him in the campaign."
"I love playing my PSP and getting to work with these guys for the advertising campaign has been a lot of fun," said Strahan. "With my busy travel schedule during the season, the new PSP is a perfect companion for long road trips and allows me to play against my teammates in online matches when we are together or even across the country."
[Via press release]
What? A PSP advertisement? On the TV?
Sony and LucasArts' new white limited edition PSP system is certainly getting a lot of attention (even from us). This brand new ad uses the same "Get Your Own" slogan that SCEA has been utilizing, and the same good ol' annoying prick from the previous ads. It's an effective, hilarious way of hitting home the point: get your own. With a stellar line up of games this holiday season, we think a lot of people will.
Wow, what's this? A PSP commercial that's pretty straightforward and doesn't leave us scratching our heads or just completely embarrassed? Apparently so, as the first Japanese PSP-2000 TV commercial is making its rounds.
The commercial zeros in on the new PSP's TV-out capabilities, which seems to astonish the elderly man. Sony also cleverly uses the setting to not only promote the PSP-2000 and Monster Hunter Freedom 2, it also features an entire fleet of Bravia TVs. We gotta hand it to ya, Sony. Nice one.
How did they make the PSP smaller? The first Japanese ad for it uses an analogy ... they had to squeeze it to be 91 grams smaller.
Certainly, the new PSP doesn't look very different from its predecessor. Sony will have to its very best to educate customers on why they might want to consider purchasing the newer, slimmer PSP. Do you think this ad does the job? (Even though it's in Japanese?)
See everything the PSP can do in this new stop-motion animated short film, called "Come to Life." It's a visually fascinating piece that really makes the PSP seem as cool as it is.