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Sony's brand is still going strong

While browsing gaming sites and blogs, its hard to remember that we're part of a very small audience: the hardcore gaming crowd. Most people will stay far away from us, and won't be susceptible to internet memes about Sony's "failures" with the PS3 and PSP. While many will troll forums telling us of Sony's doom, it appears that the mass market hasn't noticed at all.

A recent survey of more than 2,000 individuals places Sony's brand in 9th place for "winners of 2006," in between two huge American icons: the NFL and Oprah. Even with exploding batteries and real-time weapons changing, people expect Sony to have an even better 2007. Naysayers can put their styluses away for now: Sony isn't going to disappear any time soon.

[Via DCemu]

Survey reveals new direction for PSP ads


We reported a few weeks ago that Sony was going to change and revamp their marketing efforts. Well, it looks like the transformation is slowly happening. Gamer Advisory Panel members were sent a survey to vote for new endings to PSP ads. In Japan, all PSP ads end with a very Engrish-sounding "PlayStation Portable" quip by some Japanese females. It looks like this quirky auditory form of brand identification is being considered for the US (I personally voted for this one). The other two choices featured more generic, less memorable techno voices (one felt very similar to this fan-created ad).

Voting is already closed, and Sony should be tabulating the entries as you read this. Hopefully, we'll see new (and better) ads soon.

Video Sandwich: August 10, 2006

It's been a while since our last Video Sandwich. If you're a newcomer to the Fanboy, here's how it goes: you get two videos that make the tasty bread of this sandwich. Then, in the middle you get the meaty commentary by me. Tonight's sandwich features two PSP ads, neither of which will ever air in America. The top is an ultra-romantic, somewhat cheesy Korean advertisement that focuses on the wide variety of features of the handheld. Using my mad Korean skillz, I can tell you that the commercial tries to portray how their love is like the various features of the PSP. It ends with the guy saying: Whatever you want to do... the PSP can do it. This kind of advertising must work wonders on the same Nintendogs-crazy market that's gone mad for the DS (read: girls).

The bottom video is a fan-created commercial that also highlights the various features of the system. It doesn't feature any game or movie footage, but is done in such a sleek way that it trumps all of Sony's official marketing here in the states. Considering how Sony's trying to rebuild the PSP brand as a device that can do games and more, this kind of commercial would work really well. Maybe we'll see something like this on the TV in the future.




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