Posts tagged Advertising at PSP Fanboy

Posts with tag advertising

Don't Underestimate the Power of PlayStation: 10 best ads

Posted Jun 10th 2008 3:00PM by Majed Athab
Filed under: Fan Stuff

Perhaps our previous feature on the ten worst PlayStation ads has left you with sleepless nights? We apologize for any bodily harm or psychological damage we may have caused you. You just need to remember that the history of PlayStation ads and campaigns is rich and rife with content. Sometimes these ads can be undeniable hits ... and sometimes they can be wayward misses. You just have to learn to take the good with the bad.

Like we promised, we're now presenting our top ten best PlayStation brand ads to balance out our previous feature. Are these good ones as memorable as the awful ones? Or are they not shocking enough to deserve your attention? You'll find out soon, won't you?

Let's get started! >

New York Giants star to promote PSP in new campaign

Posted Nov 3rd 2007 12:00AM by Andrew Yoon
Filed under: News

Michael Strahan from the New York Giants will star in a brand new "Dude, get your own" PSP ad. Yes, the officially-titled "Annoying Guy" will also be featured in the promo. The TV spot will run from now until December and will air on shows such as NFL on FOX and CBS, Conan O'Brien, Saturday Night Live, Family Guy, South Park, SportsCenter, Adult Swim and more.

"Using Michael Strahan in the title spot helps us convey the message that PSP is one of the most aspirational entertainment devices out there," said Peter Dille, senior vice president, marketing and PLAYSTATION(R)Network, SCEA. "We know that celebrities and athletes are on the road a lot and travel with their PSPs. Michael and a number of his teammates are big fans of PSP so it was a natural tie-in to include him in the campaign."

"I love playing my PSP and getting to work with these guys for the advertising campaign has been a lot of fun," said Strahan. "With my busy travel schedule during the season, the new PSP is a perfect companion for long road trips and allows me to play against my teammates in online matches when we are together or even across the country."

[Via press release]

Dude, Get Your Own campaign expands to television

Posted May 2nd 2007 7:45AM by Andrew Yoon
Filed under: News

Sony has unveiled more details on its ambitious "Dude, Get Your Own" advertising campaign for PSP. The promotion will focus on PSP's ability to play games and multimedia and should proudly showcase PSP's new, lower price. According to Sony, a television commercial will be airing now through the end of May on a variety of shows targeted specifically to teens. PSP fans will want to tune in to shows such as King of the Hill (FOX), South Park (Comedy Central), Adult Swim (Cartoon Network), the NBA Playoffs (TNT), Saturday Night Live (NBC), and WWE Smackdown (CW) to catch the new ads.

Online ads can also be found on IGN.com, Gamespot.com, ESPN.com and Maxim.com. Additionally, Sony plans to send promotional materials through direct mail. Later this week, Sony will be launching a new "Dude, Get Your Own" website, which will go into further detail about PSP's capabilities. (Hopefully, they'll create a new educational video, unlike the one featured here.)

This aggressive stance from Sony is certainly appreciated. There are too many myths about our handheld that must be dispelled: hopefully, this advertising campaign will make others experience the system and join the PSP Fanboy ranks.

Sony tells teens: "Dude, get your own PSP"

Posted Apr 4th 2007 8:30PM by Andrew Yoon
Filed under: News

Is the "love at first sight" ad a part of Sony's new marketing campaign? We're not sure, as Sony hasn't responded to our e-mails yet. As reported earlier, we do know that Sony's finally changing their approach in targeting the teen segment. Thankfully, this means we won't see a repeat of the "All I Want for Xmas" debacle. John Koller told GameLife: "That campaign clearly did not work." It was an attempt to "identify ways of speaking and marketing to that 13-17 year-old consumer. It was an effort to be able to target that individual in a more quiet manner and not go out and promote it and have it be something that was found. The way it was done is not correct ... In the future, we'll be more clear and transparent to the consumer."

Their new slogan will be "Dude, get your own PSP." They will try to focus on the portability of the system--a draw that appeals very strongly to the teen crowd. "The teens that are doing this value the ability to utilize the portability," Koller explains. "I can play it upstairs while my parents are watching the TV downstairs."

Free use of T-Mobile Hotspots was just the first step in capturing the teen market. PSP's firmware will be regularly updated with unnamed features that will specifically cater to the teen market. Something related to PSP's porn functionality, maybe?

[Via Joystiq]

All I want from Sony is better advertising

Posted Dec 11th 2006 9:45PM by Andrew Yoon
Filed under: News, Video, Fan Stuff

The Internet is filled with tons of awful, awful things. And the people of Something Awful make their living looking for the Internet's worst. They discovered a Sony-owned and operated blog called "all i want for xmas is a psp." While many PSP enthusiasts will agree with an idea like that, the blog is clearly corporate. Watch this video, found on the site, which features a suspiciously old looking white "teen" that performs a video so bad, it's not even funny. Do you think this kind of advertising would work... on anybody?

[Via Joystiq]

Sony follows Nintendo's steps and starts targeting moms

Posted Nov 24th 2006 11:50PM by Andrew Yoon
Filed under: News

The Wii has been a huge hit at my house over Thanksgiving. Even my mom loved Wii Sports, and is thinking about buying a system for herself. Absolutely mind-boggling. Sony is eager to capitalize on the burgeoning gaming mom market, and has expanded their newly revitalized advertising campaign to less traditional media sources. A quick visit to marthastewart.com (pictured above) will reveal ads for the PSP with a tagline "Sugarplums aren't the only things dancing in their heads." Whatever that means. This campaign will also run on parenting.com and AOL's Parenting channel.

The new campaign is "fairly unique for us," said John Koller, senior marketing manager. Sony plans on going for a more organic advertising approach, avoiding the very teen-oriented animation that defined the PSP's first year and a half. Finally!

[Via Ad Week]

Sony makes you PS-pee for Gangs of London [Update 1]

Posted Sep 4th 2006 8:00PM by Andrew Yoon
Filed under: Video, Gangs of London

Our sister site AdJab has discovered a new PSP ad. And it continues Sony's strange fascination with bathroom jokes to promote their handheld. In this ridiculous viral ad for the upcoming Gangs of London, gangs must relieve themselves in order to "mark their territory." Funny or not? You decide.

[Update 1: YouTube video was removed, so I've updated it with a new video. Also, updated AdJab link.]

PSP advertising: Like it or leave it?

Posted Mar 14th 2006 11:30PM by Rafael Espiritu
Filed under: Fan Stuff

We're curious, PSP fanboys. Okay, it's also been a slow news week, but we're still going somewhere with this. So far we've been inundated by squirrels, dust balls, mice, and dead-eyed graffiti kids, but have any of these advertising attempts really been effective? Take the adverts from England for example: Would you appreciate seeing these relatively provocative PSP ads make the rounds in the United States? How's advertising been in your area? My take on what makes an advertisement effective is judged by two factors: Is it memorable, and does it leave a positive impression of the product, making me want to hear, read, or find out more about it?

We'd like to hear your opinion, and as always, we're good and ready for a listen. Leave a comment and let us know what you think about Sony's advertising campaigns. Do you think they're stupid? Do you think they're funny and interesting? Do they make you want to fling yourself violently against a signboard like the guy in the video? Spill it!

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Don't Underestimate the Power of PlayStation: 10 best ads

New York Giants star to promote PSP in new campaign

Dude, Get Your Own campaign expands to television

Sony tells teens: "Dude, get your own PSP"

All I want from Sony is better advertising

Sony follows Nintendo's steps and starts targeting moms

Sony makes you PS-pee for Gangs of London [Update 1]

PSP advertising: Like it or leave it?

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