The Advertising Standards Authority commented that "we considered that the images of a car that seemed to have crashed at high speed and a burning tyre, together with a reference to violence, could be seen to condone a violent lifestyle, anti-social behaviour or dangerous driving. We concluded that the ad was irresponsible."
Excuse me? There are far more grotesque and irresponsible advertisements in the media -- why focus on this one? While we understand the effects of advertising are intended to be influential, we highly doubt people will start driving like a Burnout maniac in real life due to this image.