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Sony Europe releases new PSP ad, head scratching ensues

All right, we admit, Sony Europe has the most insane and off-the-wall ideas when it comes to advertising. This latest advertisement for our lovely PSP shows a man and woman pulling, stretching, snapping, and popping each other's faces while talking about ... well, we weren't really paying attention because this is just ridiculous. We imagine it had to do with the features of the PSP, all with sexy British accents!

[via DCemu]

Video Sandwich: October 17, 2006

It's been a while. It's time for another Video Sandwich. We love looking at PSP ads here, and I would have to say that this "viral" ad is pretty effective. It tells you that you can play your PSP anywhere, any place... but would the PSP function in a low-grav, no-oxygen environment? Something tells me no. MISLEADING AD!!! (Okay, maybe it's just puffery.)

Below, you'll see a fan-made parody of one of the earliest PSP ads: you know, the ones where they threw them around, from friend to friend. I was always horrified by that ad, just because I asked: what would you do if you dropped it??? That's $250 down the drain! Well, thankfully, these kids find out so you don't have to.

Ad critic: But I can't control my love for you!

Joystiq has a regular series called "Ad critic," in which you, the reader, can critique the ads released by sometimes foolish publishers.

Sony's notorious for one marketing blunder after another. I wasn't a big fan of their previous ad campaign, featuring some racially insensitive squirrels. Sony's new series of ads for the Greatest Hits lineup doesn't seem to fair much better, though. It features the same immaturity of Sony's other ad campaigns, and I'd much rather have the system be promoted with a sleek, sexy look. If Sony wants to exclusively market towards stoned college kids, maybe they can just get the Dell guy to promote their line: Dude, you're getting a Sony.

What do you think, readers? Voice your opinion about Sony's latest ad!

PSP advertising: Like it or leave it?


We're curious, PSP fanboys. Okay, it's also been a slow news week, but we're still going somewhere with this. So far we've been inundated by squirrels, dust balls, mice, and dead-eyed graffiti kids, but have any of these advertising attempts really been effective? Take the adverts from England for example: Would you appreciate seeing these relatively provocative PSP ads make the rounds in the United States? How's advertising been in your area? My take on what makes an advertisement effective is judged by two factors: Is it memorable, and does it leave a positive impression of the product, making me want to hear, read, or find out more about it?

We'd like to hear your opinion, and as always, we're good and ready for a listen. Leave a comment and let us know what you think about Sony's advertising campaigns. Do you think they're stupid? Do you think they're funny and interesting? Do they make you want to fling yourself violently against a signboard like the guy in the video? Spill it!




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