Man, we remember this ad campaign from the PSP's launch, nearly three years ago. A new ad has been created, to highlight the incredible things that PSP can do now. A few years into the life cycle, PSP can do things it couldn't possibly dream to do at launch. Now, it can connect to the PS3, get free wi-fi from T-Mobile hotspots, and more. Check out this stylish and well-crafted ad.
Here's yet another international PSP commercial. This time, we're taking a look at the 1seg device, a handy peripheral which allows Japanese PSP owners to access digital television signals over the air. Unfortunately, 1seg isn't available in America, and the likelihood of us seeing something similar is zero. At least we have the PlayStation Store, right? Wait a minute ...
It seems like Sony is trying to re-educate people on the incredible variety of things that PSP can do. This video, for European audiences, painstakingly uses stop-motion photography to explain all the capabilities of the PSP. It's a bit long, but at least it looks cool.
The Advertising Standards Authority commented that "we considered that the images of a car that seemed to have crashed at high speed and a burning tyre, together with a reference to violence, could be seen to condone a violent lifestyle, anti-social behaviour or dangerous driving. We concluded that the ad was irresponsible."
Excuse me? There are far more grotesque and irresponsible advertisements in the media -- why focus on this one? While we understand the effects of advertising are intended to be influential, we highly doubt people will start driving like a Burnout maniac in real life due to this image.
Air Hair - Watch | Download for PSP
Belt Check - Watch | Download for PSP
Cheat Code - Watch
Departure - Watch | Download for PSP
Hotel Homies - Watch | Download for PSP
Movie Killer - Watch | Download for PSP
Potty Humor - Watch | Download for PSP
I hope you didn't get the wrong idea. Sony's latest ad continues to promote the PSP's unique capabilities in strange ways. In the same vein as the love-it-or-hate-it dustball commercials, these plants solemnly contemplate battling over PSP's wi-fi connection. Because as you know, PSP: it's like a lilypad with wi-fi.
Next, you see an insanely long demonstration of Chotto Shot, the PSP camera software suite. Like Hikaru Utada, it's very Japanesey, featuring a cute Japanese couple getting all lovey dovey over the device. Who knows? Maybe with Chotto Shot, you too can score yourself a Japanese girl or boyfriend!
Below, you'll see a fan-made parody of one of the earliest PSP ads: you know, the ones where they threw them around, from friend to friend. I was always horrified by that ad, just because I asked: what would you do if you dropped it??? That's $250 down the drain! Well, thankfully, these kids find out so you don't have to.
This can not be real. PSP ads have been terrible for the most part, but this takes it one step further into the "what the f--- were they thinking?" category. The video is embeeded after the cut, but I'll have a FOX-like warning for you: Due to the violent nature of this advertisement, viewer discretion is advised.
ASA rules UK PSP ads inoffensive
The bottom video features yet another one of the hilarious "Let Tekken Decide" advertisements. After seeing it, you'll be one of the few on this planet that can confidentally say you've seen an Asian pimp send someone to an alligator pit-of-doom. And that's an accomplishment, right?
Don't get mad! Get even with Tekken
Sony's ads just keep on getting weirder. Here's one for the PSP that involves sign language... for the feet. What could this possibly mean? Maybe it means your hands are too pre-occupied playing that your feet must do the talking... OR maybe Sony's working on a new DDR pad for the PSP!