Case in point: Ubisoft’s Splinter Cell Essentials ad. The advert was called to 1UP’s attention, and things at first glance do look dubious indeed. The statement “One of the best games on the PSP” made by GameSpy was culled, they discovered, from a preview the gaming website did months before the game was released. While said preview was indeed hopeful of the game’s kick-assery, it instead was given a swift kick in the ass by their later review.
The article states that no response has yet been received from either Ubisoft or GameSpy about the ad. We’re guessing this’ll be one of those “oops” things; someone’ll get smacked on the wrist and the ad will disappear with reputation and advertising relationship intact. What’s your take on this? Do you think Ubisoft’s gone too far, or do you think what they did is justifiable?