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What Sony's John Koller thinks about the DSi


So what does Sony think about the newly announced DSi, the main competitor to Sony's PSP Brite in Japan this holiday season?

We didn't even have to ask -- because Sony's John Koller, director of hardware marketing, approached Gizmodo directly in hopes of discussing their side of the story. Does this new iteration provide enough differentiation from its predecessor? "Nintendo has kind of a history of these [moderate] kinds of updates, and even with DS Lite, there was a lot of discussion, 'Is that enough?' And they seemed to do pretty well there."

How will the DSi fare? "I can see the DSi being successful. The DS lite was obviously very successful. Will DSi do well with [the DS's] demographic? It probably will. Will it be a product that expands their user base [beyond] under 12? I'm not sure." Unfortunately, Koller did not directly address how the DS's hardware refresh compares to the PSP's hardware refresh. But it did seem like Koller was giving a backhanded compliment to Nintendo's handheld -- it will do reasonably well, but you'll only be selling it to children again. How do you guys feel? Do these hardware refreshes matter? Or is it ultimately software that determines the winner?

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