Yoshida really, really disappointed by lack of third party support
"They should look at what the PSP can do for their titles and the potential for the business that their IP has," he says, pointing out Sony's first-party support of the handheld through titles like God of War, Resistance and Buzz!. Of course, Yoshida's job is to convince third party developers to support the platform. His strategy? "We have to show by examples. What's happening in Japan is interesting - because of the massive success of Monster Hunter, Japanese publishers realise, 'here's a resource'. Lots of people are playing PSP in groups of fours and when you go to Japan it's hard to find a train or a bar where you don't see some people playing a PSP. So other publishers in Japan are seeing these consumers, and thinking, 'Wow, we can make games for those consumers'."