The PSPs are stored in "hand-stitched black velvet drawstring bags and rebranded with Stella Artois logos." Additionally, the devices contain a customized XMB that reflects its status as a Stella Artois sales presenter. Lowe and Rivet also points out that the PSP is Wi-Fi capable, which allows them to "load up new material quicker than new pages can be printed for a loose-leaf folder."
And the results? "... every sales representative who was given a PSP met all their sales targets for the relevant quarter. Anecdotal feedback also confirmed that without exception, the PSP was regarded as the best sales presenter ever received. As a result, Foster's is now reviewing further rollout of the tool." Sounds about right to us -- the PSP's portability, internet and multimedia capabilities makes it an unconventional but ideal tool for just this kind of job.