Ad: PSP makes being arrested so much more fun

Posted Jul 22nd 2008 11:30AM by Andrew Yoon
Filed under: Fan Stuff

We love the construction of this ad for the PSP created by TBWA Espana, Madrid, Spain. Two police offers are apprehending this young man, and instead of handcuffs, they use the ever-engrossing PSP. It's a subtle ad that may not sell the system's capabilities, but does a great job of emphasizing how cool the device is.

[Thanks, Karsten!]

Tags: ad, commercial, police, psp, spain, tbwa

Related Headlines

Ad: Yes, girls play Monster Hunter too (39 days ago - 20 Comments)
Ad: PSP's next big game, Phantasy Star Portable (41 days ago - 16 Comments)
PSP-3000 screen is berry colorful (12 days ago - 83 Comments)
Sony, here are five things you can do to make PSP better (4 days ago - 54 Comments)
PSP Brite battery life will decrease by 20-30 minutes (4 days ago - 43 Comments)

Reader Comments (Page 1 of 1)

7-22-2008 @ 11:48AM

Daniel said...

I think that's actually really clever. It's subtle and, as the article states, focuses on how cool it is to use.

I'm sure the 12 year olds will smatter this article with "lame" or "ghey" other wonderfully original quips, but oh well.

7-22-2008 @ 12:02PM

Neuromancer said...

I agree, very clever ad.

7-23-2008 @ 10:36PM

One who should not be named said...

HAY! I'm 12 and i thought that was pretty funny too. Don't make those kinds of stereo types.

7-22-2008 @ 11:50AM

SparkyJ23 said...

And yet this is exactly whats wrong with the Ad agency. Where is the selling of the cool things the PSP can do - oh he's he's looking at it!!!!

Fucking rubbish - show crisis core, GOW, Echochrome etcl game footage.
Show it playing movies
Listen to it play tunes
show it surfing the net
Show it looking at pictures
and stop with the "cool" ads that Show Zero capability

7-25-2008 @ 11:57AM

tekdroid said...

agreed.
Except for the surfing the net bit.
Tis a tad embarrassing for the ol' PSP.

7-22-2008 @ 12:57PM

Alien said...

Maybe if we could see that he is actually playing a game ... still pretty good add :)

7-22-2008 @ 1:34PM

anarkhy said...

Why we dont see kids in these advertments? Its always mature people.

On the atari or nes or super nes era videogames marketing had kids on their target, now are adults?

7-22-2008 @ 1:52PM

Errol said...

The ad doesn't have to show any games or movies on it to send a message; The guy is caught by the police and is pushed against the pole with his arms around it, but instead of handcuffs, the police places a PSP in his hands, and the PSP is so fun to play, that it'll keep him distracted for a very long time (until the police takes him away or until it runs out of batteries :p)

Great advertisement!

7-22-2008 @ 1:56PM

Neuromancer said...

Because adults buy (and play) more games than kids. It makes sense.

7-22-2008 @ 2:35PM

Marty said...

A few reasons -

- Gamers are an older demographic than they were back in the old school days
- Older gamers don't want people to think their habit is just for kids
- Older people have more money to throw around
- Kids want to be part of things adults do

7-22-2008 @ 4:17PM

Ravenblight said...

I would also say that they are targeting the same generation with adds that are more in line with their current age.

Lets face it all of us gamers from the mid 80's are in our mid 20's early 30's

7-22-2008 @ 1:39PM

Eric said...

Nintendo ran an advert for the Game Boy Advance SP with a guy lying in bed, playing his Game Boy, and a girl sleeping next to him.

It didn't show off the games (and there's no shortage of great games), it just had one line "The second best thing to do in the dark."

7-22-2008 @ 8:53PM

Squirtbot said...

If I would have known that the PSP did all of the things it does, I would have bought one a long time ago and not have wasted money of crappy ipods that don't work and lose there charge before I even finish watching one movie.

Add your comments

Your comments:

Remember me

E-Mail me when someone replies to this comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.

Criterion Blu-ray movies detailed, priced same as DVDs Make outstanding LBP levels, land a job at Media Molecule The $15,000 Gran Turismo 5 Prologue GT Racing Pod	Officers' Quarters: Allow me to rebut Write a Wrath of the Lich King story, win BlizzCon tickets Chilton: We want "to outdo ourselves in every respect"
Huzzah! Gary Busey's back in Saints Row 2 vids Shipping this week: Oh no you didn't edition Get 11 free GHIII Metallica tracks with CD pre-order	VC Monday Madness: Super Mario RPG and Clu Clu Land The Sky Crawlers come creeping back Wii Music offers new opportunities for 'This one time, at band camp' stories
Fresh Gauntlet shots arrive: 'Welcome, brown screens!' Valkyrie Profile delay softened by new footage 'A' for optimism, 'D' for style: the Red Bull BC One DS	Ask PSP Fanboy: Volume 37 Worldwide PSP releases for the week of August 31 Bizarre schoolgirl fighting in new Ikki Tousen video
Penny Arcade Expo 2008: 58,500 attendees Heavy Achievements Round-up Bioware shows off Dragon Age: Origins toolset screenshots	Has Tiger Woods' Weak Approach to Interviews Finally Reached a Breaking Point? Nick Faldo Finalizes Ryder Cup Roster, Monty Doesn't Make the Cut Golfer That Killed Bird Pleaded No Contest, Gets Slap on Wrist