Women and children: targeting a new demographic for PSP
"Our audience continues to get younger and younger," said PSP main-man John Koller. "Our research shows that young mothers now have the highest propensity to purchase a PSP over the next year for their children."
How exactly Sony plans on capturing the attention of women and children is unclear. The next ad campaign Sony is working on is for the God of War Entertainment Pack. While an excellent game, we're doubtful that this M-rated PSP exclusive is what these two new demographics are looking for.