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Survey says: Sony fails to capture female gamer market

According to the results of a survey unleashed upon the world by Net Asia Co. Ltd., the PSP and DS Lite have very specific demographics. Taking answers via the internet and text messages from people aged 15-29 in Japan, it turns out men admitted to PSP as their handheld of choice, with 42% selecting it. Women chose completely differently -- less than 10% opted for the PSP as their handheld of choice (exciting pie chart pictured above).

Take this with the results for the DS and DS Lite, and you see that Sony is losing on a huge chunk of the gaming market -- girls. Females responded almost 80% towards Nintendo's handheld. Sony is trying to break the mold with titles like MyStylist, but they might need more games featuring cute dogs and cats, or more mini-game titles instead of SRPGs to get the majority of casual female gamers interested. Let's go, Sony!

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Reader Comments (Page 2 of 2)


4-11-2008 @ 2:00AM

crayzedcrazed said...

I didn't even notice this. Why is the DS Phat and Lite two different categories, they basically the same thing, and yet the PSP is only one category?

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4-11-2008 @ 10:57AM

aiko.adonia said...

personally my ps3 and psp get all my girl gamming attention while my ds is pretty much gathering dust until i get around to picking up professor layton and another phoenix wright game. sadly though i can't comment on other girl gamers as i don't really have any lady friends that are as into games as i am.


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4-12-2008 @ 5:18AM

bigboy88 said...

the pink PSP will work. I'm in Egypt and when the pink PSP arrived(imported from UK). my sister was begging my dad for one.


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4-13-2008 @ 6:16AM

Lee said...

I am a female, and I prefer the PSP. :O It has loads of games, girls who like those wishy washy 'OMG cute animals!' type games well, I just don't understand. I like cute animals too, but not so much to avoid having a PSP for other great games. :| Maybe they mean young female gamers, like pre-adolescent teeny bopper types.


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