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*Update* Scott Steinberg [doesn't] replace Karraker as Sony PR head

*Update*
Sony contacted us and clarified that Scott Steinberg is not Karraker's replacement, but instead heading up SCEA's hardware, software, and channel marketing division. So that means Karraker's position as "Senior Director of Corporate Communications" is still open -- any takers?

*Original Post*
If you've been a fan of Sega's for a while, you'll have heard the name of Scott Steinberg. He was the former Marketing VP of Sega in its heyday and will now replace Dave Karraker as head of Sony PR. He'll report to Peter Dille and be responsible for all PlayStation hardware, software, and channel marketing as of October 1st. Steinberg, in addition to Sega, has worked for multiple different companies including Roxio/Napster, Liquid Audio, Eidos Interactive and Crystal Dynamics. He worked with Sega during the Genesis days, evaluating development and licensed properties.

Peter Dille released his thoughts on the new hire, saying "We are thrilled to have Scott join our team as he brings a wealth of knowledge and experience to the PlayStation marketing staff and the management group here at SCEA. Scott has an ideal blend of experience in digital entertainment and content delivery as well as a proven track record for strategic innovation and implementation within this industry. He will be a critical component for the success of our marketing efforts across the PlayStation brand moving forward." We'd also like to welcome Scott on board. Welcome, Scott! Do us fanboys proud!

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Reader Comments (Page 1 of 1)

merc251

9-17-2007 @ 5:07PM

merc25 said...

From one former Sega employee to the next...interesting.

Reply

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Random14482

9-17-2007 @ 6:21PM

Random1448 said...

Now SONY will do, what Ninten-DON'T

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Kattleox3

9-17-2007 @ 7:24PM

Kattleox said...

YES! FINALLY! Perhaps there won't be anymore PSP commercials about racism, bathrooms, sex, or generally creepy things. (baby commercial, I'm looking at you!)
Maybe he won't resort to grafitti, but will instead make Sony be a status symbol with thumping music and a cool logo type thing. I hear "napster" in that and say, "Sony is saved!"

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ruibing4

9-17-2007 @ 9:13PM

ruibing said...

Yeah PS3 need some more straight forward ads.

Reply

2 starsvote downvote upReport

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