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Squeeze the first new PSP commercial

How did they make the PSP smaller? The first Japanese ad for it uses an analogy ... they had to squeeze it to be 91 grams smaller.

Certainly, the new PSP doesn't look very different from its predecessor. Sony will have to its very best to educate customers on why they might want to consider purchasing the newer, slimmer PSP. Do you think this ad does the job? (Even though it's in Japanese?)

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