Reading "The Divine Comedy" ... or playing PSP?

Posted Jul 2nd 2007 10:20AM by Andrew Yoon
Filed under: News, Fan Stuff

This is certainly one of the most interesting marketing campaigns we've seen in some time. Sony's Italian division has been distributing fake hands that appear to be holding a copy of The Divine Comedy. However, when one flips the fake hands around, one can see instructions on how to play a PSP in class, while looking like a diligent student. We doubt the ploy will work too well ... but it's great to see Sony come up with an ingenious way of promoting PSP play amongst the younger crowd.

[Via digg]

Tags: ad, advertisement, class, hands, school, the divine comedy, TheDivineComedy

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Reader Comments (Page 1 of 1)

7-02-2007 @ 10:37AM

What! said...

Seems like a popular book.

7-02-2007 @ 10:39AM

lucasbbadur said...

Suddenly everyone loves the Divine Comedy

7-02-2007 @ 11:38AM

kingofwale said...

those instructions aren't as funny as those for Wii. but it's good enough. hey, I say "yes" to free-stuff. :)

http://www.youtube.com/watch?v=x3Cwxk_HJtE

7-02-2007 @ 1:48PM

Tom said...

I think that is a good marketing campaign...creating a buzz

7-03-2007 @ 11:20AM

enzillo said...

in italian the title is "La Divina Commedia", so i think that picture is not for italian boys

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