Is the
"love at first sight" ad a part of Sony's new marketing campaign? We're not sure, as Sony hasn't responded to our e-mails yet. As reported earlier, we do know that Sony's finally
changing their approach in targeting the teen segment. Thankfully, this means we won't see a repeat of the
"All I Want for Xmas" debacle.
John Koller told
GameLife: "That campaign clearly did not work." It was an attempt to "identify ways of speaking and marketing to that 13-17 year-old consumer. It was an effort to be able to target that individual in a more quiet manner and not go out and promote it and have it be something that was found. The way it was done is not correct ... In the future, we'll be more clear and transparent to the consumer."
Their new slogan will be "Dude, get your own PSP." They will try to focus on the portability of the system--a draw that appeals very strongly to the teen crowd. "The teens that are doing this value the ability to utilize the portability," Koller explains. "I can play it upstairs while my parents are watching the TV downstairs."
Free use of
T-Mobile Hotspots was just the first step in capturing the teen market. PSP's firmware will be regularly updated with unnamed features that will specifically cater to the teen market. Something related to PSP's
porn functionality, maybe?
[Via
Joystiq]
Reader Comments (Page 1 of 1)
4-05-2007 @ 5:24AM
Incog Inc. said...
His comment about God of War makes me afraid of the worst.
Reply
4-05-2007 @ 7:56AM
txa1265 said...
From the article: "By portability, he clarifies, he means "I can play it upstairs while my parents are watching the TV downstairs.""
That is actually a good thing to push - my kids will occasionally ask to get on the Wii and my wife and I are in the living room and don't want to deal with it, so they get to use their DS instead.
Reply
4-05-2007 @ 11:29AM
PSP Fan said...
Andrew??? Why do you say "Something related to PSP's porn functionality, maybe?" That was just a silly thing to say. You are just justifying the negative bullshit put out by the media by even bringing that up. The PSP is no different than any other device, if a perv wants to watch there porn utilizing it then they will find a way to get it on there. I think it is SILLY of you Yoon to assume that Sony would either on purpose or no try to advertaise how easy it would be to view porn.
Reply
4-05-2007 @ 11:45AM
Andrew Yoon said...
PSP Fan, it's what I like to call a "joke". Click through that link, and you may notice a liberal amount of sarcasm. (Note the hidden pun in this comment?)
Reply
4-05-2007 @ 12:03PM
Kade Storm said...
...this is why I hate fanboyism. These kids, become so religiously dedicated to a device that they lose all perspective on life, including a little important thing we call sarcasm! Nice one, Yoon!
Reply
4-05-2007 @ 5:39PM
ZeroCorpse said...
From the article: "By portability, he clarifies, he means "I can play it upstairs while my parents are watching the TV downstairs.""
Translation: "Sony is banking on the not-allowed-to-surf-for-porn-at-home teen crowd buying a PSP so they can do some one-handed 'gaming' upstairs, away from their parents' prying eyes."
Seriously, dude. Parents are totally surprised when they find out that the PSP has a web browser.
Reply
4-05-2007 @ 5:43PM
Afsheen said...
Seems that, rather than focusing on the portability of the PSP, the new slogan more accurately focuses on the selfishness of teens.
Reply