GDC 07: PSP won't get redesign; new colors coming soon?
Rather, Sony is looking to continue to add more value to their existing model. Eventually, Sony of America does plan on releasing new colors, but they're waiting for the right opportunity. It's no secret that handheld owners purchase multiple systems, Koller explained. Especially if they're of new colors. Undeniably, launching a new color will spur sales of the system, even if it doesn't necessarily expand the audience.