GDC 07: Less than 15% of PSP owners have a DS
John Koller, Senior Marketing Manager, revealed an interesting internal statistic in last night's blogger panel: according to his research, only 11-14% of PSP owners have a DS. Although the system may be selling less than Nintendo's dual screened portable, it's clear that Sony's device is targeting a completely different market from Nintendo.
"We're not just competing against Nintendo," Koller explained. The platform has to compete against the iPod, the Zune, and a plethora of other multimedia devices. When asked how Sony will attempt to differentiate their offering even further, Koller simply smiled and hinted that the XMB will become much more fleshed out in the coming months.