Sony's offical American PlayStation website has undergone a serious makeover, just in time for the upcoming PLAYSTATION launch. One of the new things that Sony's touting is the "PSP Evolution", a term that was undoubtedly created by a marketing team somewhere. This is where the new firmware upgrades, like the hotly anticipated 3.0 update, will end up being distributed.
You may also want to check out the site's not-often-updated downloads page, where you'll be able to download new Content Packs and demos.
[Via PSP-Vault]
