
We're not focused on competing with the DS head to head against the consumer they're going after. If we were, you'd see a very different top-down strategy. You'd see a very different technology that would deliver to games geared towards kids. Which is for the most part what they're doing. And so when people talk about how we're doing vis-a-vis the Nintendo DS, again, it's not the whole story. We're selling a device to guys our age, who are using it to play games, to play movies, to access video on the net, music, etc. And it's a very different product than Nintendo DS... You can look at the software that they sell. All their licensed kid stuff. So, what we're doing with the PlayStation Portable is really establishing a new marketplace, and establishing, frankly, a new beachhead. And that takes time. Having said that, it's the fastest selling platform we've launched to date. We're up to 20 million units worldwide, and that's off to a great start. So, we just need to sort of set people's expectations based on what we're trying to do, not compete against a kid machine.Ouch. Calling the Nintendo DS exclusively a kid's machine sounds like something a fanboy would do. Didn't Mr. Dille get the memo? The DS is for old people too! Regardless, he makes a very good point about how the DS and PSP are targetting different consumers: they are different devices, and there's no need to directly compare the two. It's similar to how Nintendo keeps saying the Wii doesn't compete with PLAYSTATION 3: they focus on different markets, and do very different things.
Other highlights of the interview include Dille apologizing about how they didn't focus the UMD's library correctly (but they still plan on trying to expand the UMD market. Uh...). Check out the rest of the interview at Engadget to see Dille avoid some crucial PS3 info, and fail to apologize for Kutargai's insanity.
Reader Comments (Page 1 of 3)
11-07-2006 @ 2:12PM
Ladsaber said...
Well yeah the pokemon.The truth i like psp games but the battery still sucks.
"Ouch. Calling the Nintendo DS exclusively a kid's machine sounds like something a fanboy would do."
Not really.Is pretty much the kids hype that sell like pokemon and disney stuff,PSP has to learn to be kiddy to be a High seller.
"Didn't Mr. Dille get the memo? The DS is for old people too! "
Yeah but is target to the children market since their parents buy more stuff.It can be used by anyone but the truth is that ds target are the kids.
"Regardless, he makes a very good point about how the DS and PSP are targetting different consumers: they are different devices, and there's no need to directly compare the two. It's similar to how Nintendo keeps saying the Wii doesn't compete with PLAYSTATION 3: they focus on different markets, and do very different things."
Exactly.
Well if this is all please let me know when are you having news about D&D PSP and Throne of agony reviews.
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11-07-2006 @ 2:17PM
pixelator said...
He doesn't come right out and say the 'DS is for kids' -- He cites the different slant of marketing, which is true. The DS does have many more licensed titles geared for kids (the PSP has a few, too - but nowhere near as many).
And yeah, I'd go so far as to say I see how Sony sees their approach differently for the PSP than Nintendo does for the DS. I just don't think all of those differences have helped. Hopefully, they see that, too.
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11-07-2006 @ 3:00PM
Hector Martinez said...
But the DS IS a kid's toy. There's no argument to that there.
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11-07-2006 @ 3:14PM
daniel-kun said...
Well, I can't see how Resident Evil is a kiddy-game, though.
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11-07-2006 @ 3:23PM
J-bot said...
Man are you guys dense. . . Can't you see that this guy (i.e Sony)is obviously in a desparate state when it comes to competing with the DS? Hence the whole thing about not directly competing with Nintendo. This is exactly what Nintendo was doing with the Wii at first. Why? Because Nintendo had just got its butt kicked in this past generation. It's safer to say "where not directly competing with you" than to say "yeah. . . were getting creamed and there is no way around it." If the PSP was as popular as the DS you'd probably here a completely different commentary. Furthermore, his comments about the DS being a toy for kids is completely irrelavant. This is so because, for starters, there is the whole touch generation geared toward older people, and second I know a lot of adults who enjoy the occasional DS game, such as my mom, my aunt, and fellow college students. . . including . . . dare I say it. . . the casual girl! And from this guy's comments I dare say that he is completely missing the boat if Sony wants the PSP to really succeed in only, "selling a device to guys our age." I don't even think Sony would want that notion of the PSP out there; that it is merely a guys device, because then why would they release a pink PSP? . . .
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11-07-2006 @ 4:18PM
Wii Wish KAZ a Merry Xmas said...
I dont think the DS is JUST for kids. The DS has games for gamers of all ages. You have Nintendogs and Cooking Mama for female gamers. You have Brain Age and Big Brain Academy and Clubhouse Games for casual gamers. You have Metroid Prime Hunters, Star Fox Command, Mario Kart etc. for the hardcore gamers. Nintendo is expanding the gaming audience with the Nintendo DS and soon the Wii. Many non-gamers of all ages got into gaming for the first time thanks to the Touch Generation games.
The kids are also important though, and props to Nintendo for looking out for this demographic.
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11-07-2006 @ 4:55PM
pixelator said...
"Touch Generation games."
Thanks for the Nintendo adspeak, fanboy. Mario Kart isn't a 'hardcore gamer' title. I'll agree they've positioned their system optimally with titles that do appeal to many different market-expanding niches, though.
"How does it feel to be bitch-slapped by the facts?"
You tell me - because saying the DS is more of a Kid Machine than the PSP is hardly the same as saying it's JUST for kids. Nobody here or at Sony is saying its only appeal is to children.
You Nintendo trolls are on a hardcore RAMPAGE today, aren't you? Did someone take a Wii in your Cheerios, or what? The DS isn't ONLY for kids, but it's a hell of a lot more for them than the PSP is and that's ALL this guy is saying. Anyone trying to assert that a PRIMARY market for the DS _isn't_ younger gamers is barking mad.
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11-07-2006 @ 5:05PM
Gameslave said...
Get an eye exam, pixelator. Did he say "more of a kid machine"? No. He said "a kid machine." There's a difference.
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11-07-2006 @ 5:12PM
Gameslave said...
"He doesn't come right out and say the 'DS is for kids' " - pixelator
"You can look at the software that they sell. All their licensed kid stuff." .... "So, we just need to ... not compete against a KID MACHINE." (emphasis added)
How does it feel to be bitch-slapped by the facts? You can make the argument that the DS is, in fact, for kids -- I am certain you'd lose that argument, but you could at least make a case for it. But TO CLAIM THAT HE DIDN'T SAY WHAT HE CLEARLY DID SAY IS LUDICROUS.
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11-07-2006 @ 5:13PM
Gameslave said...
Now, I will be be the first to admit that, were we to go and ask him, he would say that he MEANT to say that the DS is MORE targeted at a kid audience, not EXCLUSIVELY so; I imagine, in fact, that he would foam at the mouth quite a bit less than you are.
However, that misses the point of this exercise: that Sony executives are on a collective power trip to the point that they are saying these ludicrous things in front of reporters, and that it's funny to point this out and laugh.
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11-07-2006 @ 5:42PM
Wii Wish KAZ a Merry Xmas said...
pixelator,
You're welcome. Because, you see, Touch Generation games are about using the stylus for game control. Non-gamers needed a more simple and intuitive control method to finally get into gaming, and Nintendo sure delivered!
And Mario Kart DS my friend is a hardcore arcade racing game, where you like it or not. MK DS is dominated online by hardcore gamers. You wanna' know why its a hardcore game? One word answer: Snaking. A casual gamer wont last 10 seconds online in MK DS unless he/she is playing with people who dont snake.
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11-07-2006 @ 5:45PM
page said...
Make no mistake, the cold hard fact is, the DS is a kids toy, nothing more, nothing less.
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11-07-2006 @ 5:54PM
DiahrreaMan said...
Like everyone's already said, they're both different machines, so no point in getting all worked up about it. The fact that pspfanboys get so defensive when someone says something that diminishes their system, just goes to show you that they ARE aware of the psp's currrent situation in the market today. I won't go into the argument because this is www.pspfanboy.com and I'm a Ninty-fanboy. Anyways, all arguments for the DS have already been put out. Please don't get mad at me, I'm just stating what everything is, if you do, it just shows your insecurities about you all-powerful psp (and it IS all-powerful, right?)
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11-07-2006 @ 6:02PM
eatrice said...
The DS is a such a "kid's toy" that it even made Time's (note: a kid's magazine) list for gadget of the year. Usually kids like gadgets, just like they like Apple MacBook Pro, Logitech Wireless DJ, and candy. Wow! It looks like the DS might even win the gadget of the year.
http://www.time.com/time/2006/goty/
Oh but don't worry, I'm sure Time will come out with a list of "things" for "guys our age" soon.
http://www.time.com/time/2006/things4guysourage
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11-07-2006 @ 6:38PM
Andrew Yoon said...
MK:DS is absolutely insane when you're online. Thankfully, I'm one of those jerks that snakes too. Triple-star, baby.
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11-07-2006 @ 7:11PM
pixelator said...
"I imagine, in fact, that he would foam at the mouth quite a bit less than you are."
You're the one giving it up to ad hominem blather, not me. The fact remains, he didn't say the DS was exclusively a kiddie device. Are you bored, yet?
"And Mario Kart DS my friend is a hardcore arcade racing game, where you like it or not."
I agree it's a great and classic game, but it's not a 'hardcore' game - or 'hardcore racing' by any stretch of the imagination, sorry. As for 'hardcore arcade racing', I think you're delving into oxymoron territory.
"The fact that pspfanboys get so defensive when someone says something that diminishes their system"
You mean when Nintyfans troll this site bashing the PSP? Yeah, imagine that. Because DS fanatics don't freak whenever I slam the anti-PSP blogs over at DS Fanboy... Man, you guys *define* hypocrisy.
"Non-gamers needed a more simple and intuitive control method to finally get into gaming, and Nintendo sure delivered!"
You mean they copied every PDA since the 80's, the Zodiac and Game.com. Stylus control is 'more intuitive'? You get funnier with every post you make! Yeah, playing Castlevania and having to drop everything during boss battles to scribble a frigging SEAL on the screen - that's INTUITIVE FTW!
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11-07-2006 @ 7:16PM
vio said...
History has kind of been re-written to distort this fact, but the PS1 actually had MORE kids games than the N64 did. No, not because the Sony was targeting kids with their console, but rather because the system was the market leader, was cheap and easy to develop for and thus had A LOT more games on it than the N64 did.
The situtation is much the same with the DS vs PSP. Nintendo is the market leader here and their system is cheap and easy to develop for, thus it has a larger library of games which equals more kids games. Not to mention it's backwards compatible with Game Boy games, giving it the largest catalog in the history of portable gaming systems. Hell, maybe the largest catalog in the history of video game systems period.
Sony is once again focusing on the 18 to 35 year old demographic and that's why their market share is rapidly shrinking. Nintendo is trying to expand gaming to many different demographics whether it be kids 10 and under, the 18-35 "hardcore" gamers or people 40 and over who have typically shied away from video games.
Sony is basically digging themselves into a hole with their never ending fixation on 18-35 year old gamers. That strategy worked well in the mid to late 1990s, but I don't think it's going to work for them any longer.
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11-07-2006 @ 7:46PM
Wii Wish KAZ a Merry Xmas said...
Andrew Yoon,
Triple-star here as well! :P I agree, MK DS online is absolutely insane with 4 pro racers snaking like crazy! and yes i snake as well, i guess i belong in the "Snaking is all good" camp! my nick is "racerx" online(with an purplish colored X as my Emblem) if u ever catch me!
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11-07-2006 @ 8:11PM
Gameslave said...
"We're not focused on competing with the DS head to head against the consumer they're going after. If we were, you'd see ... technology that would deliver to games geared towards kids. Which is for the most part what they're doing."
I may have misspoken when I implied that Peter Dille said that the DS was EXCLUSIVELY a kid-oriented gaming device, but THERE CAN BE NO REASONABLE DOUBT that he portrays the DS as kid-oriented; in his own words, "a kid machine".
And as I said above, that is not an unreasonable argument to make. The unreasonable part is that you deny he made it. I don't know if DiahrreaMan's comment is actually hitting a little too close to home for you or not, but there is obviously some serious denial going on here. Unless you're just trolling me, of course.
As for the ad hominem attack, it is not something I ordinarily stoop to, but seeing you so obviously incapable of conceding untenable ground got me incredibly frustrated. How can you look me in the (figurative) eye and deny that Mr. Dille is saying, 'Silly reporter! DS is for kids!'?
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11-07-2006 @ 8:38PM
Give me Stars or Give me Death! said...
Hey pixelator. Looks like you've got your hands full with all these Nintendo fanboys running rampant, so I'll leave you alone.
By the way, who the fuck are these guys to come argue with you? That's MY job.
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