Survey reveals new direction for PSP ads
We reported a few weeks ago that Sony was going to change and revamp their marketing efforts. Well, it looks like the transformation is slowly happening. Gamer Advisory Panel members were sent a survey to vote for new endings to PSP ads. In Japan, all PSP ads end with a very Engrish-sounding "PlayStation Portable" quip by some Japanese females. It looks like this quirky auditory form of brand identification is being considered for the US (I personally voted for this one). The other two choices featured more generic, less memorable techno voices (one felt very similar to this fan-created ad).
Voting is already closed, and Sony should be tabulating the entries as you read this. Hopefully, we'll see new (and better) ads soon.