PSP Fanboy offers the latest and greatest movie and game trailers, formatted for the PSP in this new weekly feature. Check it out every Saturday. PSP owners can download files wirelessly via m.pspfanboy.com.

Instructions: Save all movie and thumbnail files to MP_ROOT/101ANV01/. Requires firmware 2.00 or above. Do NOT place in "VIDEO" folder. Firmware 2.80 or above do not need to download thumbnails.

"From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP."

These were the last words of Sony's viral-blog-gone-bad. The site is now suspiciously empty, showing how empty that apology/promise really was. Advertising Age did an interesting write-up on the whole ordeal, making note that the FTC is now taking steps to ensure that companies disclose the true nature of any viral communications they produce. The article has four things to learn from Sony's mistakes, and I found the following to be most important: "The consumer is smarter than you think, alternative marketing tactics must be genuine, authentic and in today's world, transparent." As Penny Arcade smartly noted, "The reality is that no agency can create viral marketing, this is the sole domain of the consumer."

Sony has to stop thinking we're idiots, and start treating us as educated consumers that know what we want. The homebrew community is a testament to that statement. Sony: listen to the gamers, read some PSP Fanboy and Joystiq, and figure out what we want.

[Via AdJab]

Sony has an RSS feed called the "PlayStation Mayhem." You can check it out by typing http://psp.us.playstation.com/rss into your PSP browser, or check it out on your PC by clicking here.

What Sony says:
"PlayStation Mayhem is your source on the streets for all that's poppin' in games, gadgets, style, new music, celebs, insider PlayStation dish and more. Join the Mayhem each week for exclusive and original interviews, crazy stunts and cool new stuff you won't get anywhere else."

What the Mayhem says:
"Yo yo yo dude... we be the PlayStation MAYhem. Mah man, PlayStation is THE SHIZNITZ. We ain't playin' cuz we too busy playin' our PSP."

What PSP Fanboy says:
"It's somewhat sad to see corporate white guys pretending to be 'cool' and 'hip'. I'm glad Sony's trying to use all the features of the system, but this is a bit too forced for my tastes. It's like Dell using FTW."

[Comic via Penny Arcade]

Penny Arcade is once again featured in Joystiq's Weekly Webcomic Wrapup, and it is good. The happy-go-lucky nature of the Loco Roco has dark consequences, as you'll be able to see in the comic. But be warned, children! There's yucky adult language that might offend you. Tycho does seem to enjoy the game quite a bit, though. In his latest blog entry, he talks about Gamespot's 7.7 review and says "If I didn't know better, I would say they were reviewing games with the wrong organs." He thinks the game deserves much better.

Don't forget to vote on Joystiq when you're done laughing.