I've been looking for days to find a direct-feed version of Sony's new commercial, entitled "Find Me." Unfortunately, I couldn't. "Find Me" is part of Sony's newly revamped PSP marketing plan. It tells the touching story of a man who must find a girl through a Memory Stick loaded with clues in photo and video form. A hard-to-get girl that plays with a PSP must be worth the effort of running around the city. The ad can be seen on shows like Family Guy, The Daily Show, and Sports Center.

"The PSP system has already been established as a popular gaming handheld, but it was designed to do so much more -- from playing music and videos to sharing photos and accessing the Internet," said Peter Dille, senior vice president of marketing, SCEA. "These marketing initiatives deliver the broader PSP brand message and offer PSP owners the entertainment experience they're thirsting for from a content perspective."

[Via GameDaily]