Stellla Artois, a fancy-schmancy beer originating from Belgium, has devised a clever way to assist their new sales team in Australia. Fifty PSPs customized by the advertising agency Lowe and Rivet were issued to the team, which will be used to present Stella Artois marketing materials, such as short presentations and artwork.
The PSPs are stored in "hand-stitched black velvet drawstring bags and rebranded with Stella Artois logos." Additionally, the devices contain a customized XMB that reflects its status as a Stella Artois sales presenter. Lowe and Rivet also points out that the PSP is Wi-Fi capable, which allows them to "load up new material quicker than new pages can be printed for a loose-leaf folder."
And the results? "... every sales representative who was given a PSP met all their sales targets for the relevant quarter. Anecdotal feedback also confirmed that without exception, the PSP was regarded as the best sales presenter ever received. As a result, Foster's is now reviewing further rollout of the tool." Sounds about right to us -- the PSP's portability, internet and multimedia capabilities makes it an unconventional but ideal tool for just this kind of job.
[Via Gizmodo]
The PSPs are stored in "hand-stitched black velvet drawstring bags and rebranded with Stella Artois logos." Additionally, the devices contain a customized XMB that reflects its status as a Stella Artois sales presenter. Lowe and Rivet also points out that the PSP is Wi-Fi capable, which allows them to "load up new material quicker than new pages can be printed for a loose-leaf folder."
And the results? "... every sales representative who was given a PSP met all their sales targets for the relevant quarter. Anecdotal feedback also confirmed that without exception, the PSP was regarded as the best sales presenter ever received. As a result, Foster's is now reviewing further rollout of the tool." Sounds about right to us -- the PSP's portability, internet and multimedia capabilities makes it an unconventional but ideal tool for just this kind of job.
[Via Gizmodo]
Reader Comments (Page 1 of 1)
8-25-2008 @ 5:12PM
RadioScott said...
They have GOT to make that theme available for us to download. Very nice.
Reply
8-25-2008 @ 7:30PM
Christopher said...
seconded!
8-29-2008 @ 10:46AM
[email protected] said...
does this work?
8-25-2008 @ 5:30PM
Daniel said...
Sony should have a marketing team-up with them: Free beer with purchase of PSP....mmmmmmmmm beer
Reply
8-25-2008 @ 5:34PM
Maverick Saturn said...
Niiiiice :D
Reply
8-25-2008 @ 6:27PM
Ben said...
Stella Artois? Fancy? lol
Reply
8-25-2008 @ 6:59PM
Kyle said...
I still thing Sony could gain more sales of its PSPs if they do more to them instead of different colors. They should give us differnt UMD Doors, like a Tranparent "Silver Ring".
Reply
8-25-2008 @ 8:11PM
aj said...
Because really, why should sales reps for a major international company carry laptop computers, or PDA's? That's just stupid.
Reply
8-26-2008 @ 4:06AM
Manuel said...
Oh hush you ass. Obviously you didn't read:
"which will be used to present Stella Artois marketing materials, such as short presentations and artwork."
You know how long it takes to BOOT up a laptop?, or how eye-strainging it is to squint into an Ipood? Or how inferior PDAs are in both squinting AND booting?
8-26-2008 @ 1:51AM
kronos6 said...
wow....i want one...
When will hoegaarden have a beer theme psp? hah
Reply
8-26-2008 @ 5:15AM
triem23 said...
Actually, one of my friends and I have used our PSP's to display marketing material and samples for a videography business. The PSP is smaller than a laptop or dvd player, it's easy to boot up, and, oddly enough, using such an unorthedox method to present makes a favorable impression on most clients. It's different.
Reply
8-26-2008 @ 10:01AM
Duff_B said...
I want one! That's a great looking PSP and case - much better than the Madden NFL or Simpsons Yellow ones. I also hope that they make the theme available for download.
Reply
8-26-2008 @ 12:08PM
Kratos said...
I like it too. I'll take an Amstel one please.
Reply
8-28-2008 @ 9:33AM
elephant_stone said...
Stellla Artois
A.K.A
Wife-Beater
Reply
8-29-2008 @ 10:51AM
Tap said...
new feature is sweetness.
Reply
8-29-2008 @ 11:13AM
mobeuphoria said...
hey
Reply