Butterflies lift away new Korean PSPs

Posted Sep 7th 2007 8:00PM by Andrew Yoon
Filed under: Imports

We're somewhat enamored by the Korean advertising campaign for the New PSP (aka PSP-2005). This ad shows a butterfly lifting the new lighter system, emphasizing that it weighs only 189 grams. This is a far more effective ad than Japan's.

Also, it appears that the Korean PSP isn't just losing weight, it's becoming cheaper. Korean gamers can now pick it up for only 178,000 won (appx. $190).

[Via PSP-Vault]

Tags: ad, korea, psp-2005, psplite

Reader Comments (Page 1 of 1)

9-07-2007 @ 8:18PM

bxbailey said...

Why o Why is the US not getting all those PSP colors?

9-07-2007 @ 8:32PM

kingofwale said...

I think Barry Bonds' asking his doctor, "What stuff is that thing on? I want it". ;)

9-07-2007 @ 9:59PM

NukeAssault said...

bxbailey you should realize by know the US doesent get cool stuff. =(

9-08-2007 @ 6:06PM

MenoUnderwater said...

Sigh... I love a great ad.

9-09-2007 @ 2:22PM

upz said...

Elegant and inspired. Love it.

9-10-2007 @ 12:40PM

farfisa said...

PSP-2005?
But yeah, couldn't have said it better than #5.
Soooo much more effective than anything else Sony's minions have put out lately.

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