Sony uses GPS to target new PSP crowd

Posted Jun 6th 2007 10:45AM by Andrew Yoon
Filed under: Hot Shots Golf, Video

Watch out Nintendo, you're not the only one catering to the mom crowd. Sony's GPS-enhanced Minna no Golf series allows golfers to get data on real-world courses in Japan. A new lengthy ad in Japan highlights the PSP's GPS capabilities, and is targeted solely at the adult crowd. Is Sony trying to broaden their appeal? Certainly. However, will someone that picks up a PSP for the sole purpose of GPS pick up any other game on the system? Most likely not. Thankfully, Sony's going to release a handful of different UMDs with different golf courses to explore. That should make their golf-targeted endeavor more than profitable. Check out the ad, after the cut.

Tags: ad, commercial, gps, japan, minna no golf, MinnaNoGolf

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Reader Comments (Page 1 of 1)

6-06-2007 @ 12:52PM

Adam said...

Personally, I think that many golfers will be unwilling to buy a PSP, due to their idea of a PlayStation, and they do not want to become part of this crowd

6-06-2007 @ 1:39PM

txa1265 said...

The thought of buying a GPS add-on for the PSP seems wonderful for me - depending on price, of course.

Oh - and I just *have* to mention how much I love Hot Shots Golf, just because it came up.

6-06-2007 @ 2:10PM

Michael said...

Me, me! Target MEEEE!

When is SONY going to realize that GPS add-on (and perhaps some mapping software to go along) would be a GREAT way to sell more gear to existing customers in the US and to acquire new ones? Yeah, I know I can import a GPS unit from Japan, Hong Kong etc. But it's not very useful without relvant software.

Michael

6-06-2007 @ 2:34PM

h0mi said...

Sell it in the US already. I'd buy another PSP.

6-06-2007 @ 3:45PM

damien said...

DITTO!!!!

I'm waiting for that GPS to come over here to the states!

6-12-2007 @ 8:24PM

Smother said...

does PSP's GPS will work here in Korea?

6-20-2007 @ 1:35AM

mahoney said...

I CAN'T WAIT FOR THIS TO COME OUT IN THE US!!
I was checking out the Japanese version and it is so cool, now all I need is to be able to read it and include courses in my area and I will be complete.

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