We've talked a hell of a lot about the inventive platformer/puzzler Crush already, but it looks like not just the game is creative. Kuju Brighton has decided to change their name to Zoë Mode. The new developer had this to say about their new name, "We've created Zoë Mode; she is the personality that reflects our in-house philosophy of accessible, fun gaming for everyone." I've heard of naming a boat after a woman, but this is the first time I've ever seen it happen to a company. Let's just hope Zoë has the skills to go along with her good looks.