ITmedia is reporting that the pink PSP is doing quite well, with a 70% female audience, aged 20 to 40. This is a market largely ignored by Nintendo's efforts: younger than the Brain Age-obsessed moms, and older than the Nintendogs-loving girls. Accessories, like the pricey Samantha Thavasa pink PSP case sold out "instantly," proving that a simple color change can expand the PSP's market quite a bit.Of course, Sony seems to understand that everywhere except the US, where gamers have been limited to one PSP color: black, and black alone. When will Sony realize that this is just limiting their ability to sell more systems? Certainly, the upcoming Silver system which hits Japan this week will also help boost sales.
[Via PSP-Vault]
Reader Comments (Page 1 of 1)
12-12-2006 @ 5:05PM
bxbailey said...
I have 2 female co-workers that want one but oh well US is a no go.
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12-12-2006 @ 11:34PM
Warner Young said...
This is precisely why companies like Lik-Sang got so popular. Sony is creating these grey importers by the way they handle things.
I had to import a white PSP for a friend recently, too, since of course, you can't buy one here in the states.
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12-13-2006 @ 10:44AM
++good said...
I imported mine from Play-Asia for my wife (great service btw). It's all she wanted for Christmas this year. Luckily she'll get her Christmas wish, and I'll get my PSP back.
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12-13-2006 @ 12:09PM
JK said...
i got tired of waiting and got myself a ceramic white when i went to korea this past summer. screw waiting around for SOA to release colors here.
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12-13-2006 @ 2:02PM
Alien said...
I played on one , its nice , the fingerprints are less visible :)
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12-13-2006 @ 3:50PM
Kelvin said...
Add me to the list of Ceramic White users who got their gear in Asia.
It's weird why only Sony America is so anal about this. Even the Sony Europe is better about it, although any good karma is overwhelmed by their killing of Lik-Sang.
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12-14-2006 @ 12:51PM
PSP Fangirl Rhinestone Edition said...
I'll just add a lot of Hello Kitty stickers to the black PSP I'm getting for Xmas.
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12-14-2006 @ 7:36PM
alienclay said...
if this was out a couple of months ago for my wifys B-day i would have got her a pink psp instead of a pink DS. i think she likes my psp better...
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