Viral ads are the hottest thing in advertising right now (see examples here and here). They try to spark your interest, so that you spread the site/idea/product around to a friend, like you would a disease (like how I caught this cold!). One reader, Mike Sutter, discovered a blog called "Honey for Tango" which focuses on a girl's encounter with the paranormal. This could haven been a convincing, and interesting viral blog, but unfortunately, it seems like the reveal happened too soon: her latest entry over-enthusiastically hypes the upcoming Dungeon Siege: Throne of Agony.The game itself looks interesting, but her obviously fictional blog does a poor job of getting me excited about the game. Also, I understand the game is releasing on Halloween, but in my opinion, the blog's focus on the supernatural doesn't seem to mesh well with the fantasy environment of the game.
Reader Comments (Page 1 of 1)
10-24-2006 @ 3:52PM
Ladsaber said...
Good news:It seems Throne of Agony is not going to be a budget title,YAY.
Bad news:I would rather like to see these ads on magazines and some Tv spots about Dugeon Siege for all America.
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